Internet Marketing
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet Marketing Objectives
Internet marketing is using the Internet to do the following:
Internet Marketing Components
Components of Internet marketing (or online marketing) may include:
Now with increasing local search and people's new habit of searching on the Internet first, it matters. I would go so far as to say that all businesses should include some online marketing.
Internet Marketing Objectives
Internet marketing is using the Internet to do the following:
- Communicate a company's message about itself, its products, or its services online.
- Sell goods, services, or advertising space over the Internet.
Internet Marketing Components
Components of Internet marketing (or online marketing) may include:
- Setting up a website : consisting of text, images and possibly audio and video elements used to convey the company's message online, to inform existing and potential customers of the features and benefits of the company's products and/or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online.
- Search engine marketing : which is marketing a website online via search engines, either by improving the site's natural (organic) ranking through search engine optimisation buying pay-per-click(PPC) ads
- Email Marketing : which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.
- Banner advertising : which is the placement of ads on a website for a fee. The offline equivalent of this form of online marketing would be traditional ads in newspapers or magazines.
- Online press release : which involve placing a newsworthy story about a company, its website, its people, and/or its products/services with on online wire service.
- Blog Marketing : which is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online.
- Article Marketing : which involves writing articles related to your business and having them published online on syndicated article sites.
- Social Media Marketing : which can involve social network sites like twitter, linked In and social bookmarking sites like digg.
Now with increasing local search and people's new habit of searching on the Internet first, it matters. I would go so far as to say that all businesses should include some online marketing.